Website Optimization

SEO (Search Engine Optimization)

Search Engine Optimization is the process of making it more likely that the search engines will prominently list your website, and therefore generate traffic, when people search for the terms that are featured in your website.  This type of traffic is known as organic traffic. For some, this can be a significant source of visitors, although not necessarily the best source of traffic for all websites. It’s also important to be aware that the formulas that the search engines use to display the top results change all the time.  Data Group believes the best strategy is to create the best content possible, displayed in a sensible way.  There is both On-Page Optimization and Off-Page Optimization.  On-Page Optimization involves making sure that website content is aligned with the terms generated by keyword research, and Off-Page Optimization is the process of generating links to your website from other websites.