Website Optimization

Keyword research

Data Group believes that keyword research is one of the most valuable activities in building an internet marketing presence. Every search phrase that is typed into a search engine is recorded, and the aggregate results are made available.  Even though a client may believe people use certain phrases to search for their organization, careful research may uncover much more popular terms. This enables the client to create content and offers that match how prospects are actually searching for.  Datagroup conducts initial keyword research, and can also provide continuing research in order to stay current with trends.